Hi, I’m Jacquelyn — a marketer, media nerd, and proud cat mom 😻.

I’ve spent the last few years deep in the world of paid social, building campaigns across every major platform. I’ve worked with brands big and small in industries ranging from entertainment to pharma to energy — translating ideas into scroll-stopping ads and strategy decks into actual results.

But outside of media plans and performance metrics? I’m someone who genuinely loves the world of marketing. I geek out over a smartly designed billboard. I believe creative is king (or queen 👑). And I strongly believe you don’t need the biggest budget to make an impact.

I also have an MBA in Finance, which means I care deeply about the business impact behind the buzzwords. While tying marketing campaign performance to business results is extremely satisfying, so is building a valuation model 📈.

When I’m not deep in campaign strategy or mentoring junior talent, you can probably find me:

Watching an action-packed show on the many, many streaming services I own - currently watching The Home Edit on Netflix
Sending IG Reels to my besties 📱
Reading a Romance novel on my Kindle - see what I’m reading on Goodreads
Making a playlist with way too much Taylor Swift