Hi, I’m Jacquelyn — a marketer, brand builder, media nerd, and proud cat mom 😻.

I’ve spent the last several years working at the intersection of brand strategy, integrated marketing, and performance-driven activation. While paid social has been a core channel in my career, my experience spans building campaigns across every major platform and partnering with brands both big and small across industries ranging from entertainment and pharma to energy and CPG.

At heart, I genuinely love the craft of marketing. I geek out over a smartly designed billboard. I believe creative is king (or queen👑). And I firmly believe you don’t need the biggest budget to make an impact - just the right insight, strategy, and execution.

I also hold an MBA in Finance, which means I care deeply about the business behind the buzzwords. I’m just as energized by tying marketing performance back to business results as I am by building a valuation model📈. For me, great marketing only works if it drives real, measurable growth.

When I’m not deep in campaign strategy or mentoring junior talent, you can usually find me:

Watching an action-packed show on one of my many streaming services (currently Tracker)
Sending Instagram Reels to my best friends📱
Reading a romance novel on my Kindle
Making a playlist with way too much Taylor Swift